What It Means to Be a ‘Foodie’
In the past, the title of “foodie” was bestowed only upon those who could name the best hole-in-the-wall eateries. Their refined palates were second to none, and restaurants craved their hard-won approval. Lately, however, the “modern foodie” has risen up to rediscover the joy and creativity of gourmet home cooking. While they still possess important knowledge about restaurants, 75 percent of foodies reportedly cook at home multiple times a week. And they’re trading in their physical cookbooks for recipes of the digital variety. They not only use social sites to find cooking inspiration on foodgram apps more than seven times a day, but they also share their culinary creations across their networks. Foodies are strong influencers on social media according to research in Foodgram apps , and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. The Rapid Rise of Video Recipes The...
